BPBC :: Agenda :: Session II

Saturday
Marketing and Finance for Early Stage Companies

Marketing

8:30 - 10:00 AM

The Four P's and Beyond
Understanding Your Customer
Reaching Your Customer

Defining Your Market
What Data and Supporting Information Do You Need?
What to Include in Your Business Plan

Competition

10:00 - 11:00 AM

Everyone Has Competition
Assessing Your Competition

Effective Charts and Graphs

	Critical Financial Information		11:15 AM - 12:00 PM
	Capitalization Chart Use of Proceeds Valuation Assumptions

	Working Lunch		12:00 PM - 1:30 PM
	"Ask the Experts"

Financial Statements & Projections

1:30 - 2:30 PM

ABC's of Projected Financial Statements - A brief synopsis regarding the elements of financials.

What must be included in professional statements
Important things that investors will look for
Important things that the entrepreneur should watch
Understanding cash flow
How to construct a set of financial statements
Pitfalls or problems that we often see in early stage companies

Q & A - Financial

2:30 - 3:00 PM

Sources of Capital

3:15 - 4:00 PM

How to Prepare for Session III

4:00 - 4:30 PM

Continue to Session III